'Win tickets to the Millennium Films with Sony Ericsson!' With these words have the mobile phone manufacturer Sony Ericsson, and the Swedish RIX FM -Radio Channel been enticing young visitors to their site.
Thanks to a sharp-eyed visitor, it was discovered that the chance to win tickets is not all the site has to offer: Flashing almost too fast to notice, the screen repeated a political message between the frames: 'Down with Palestine!'
According to the Swedish newspaper Aftonbladet, the Sony Ericsson head of PR, Gustav Brusewitz, said the message is a part of a Unix code (sic) that has been copied and pasted from the internet without cleaning it up.
'In this case it is extremely subtle and hard to discover. We just have to blame it on the human element.' I.e. Sony Ericsson shrug their shoulders and consider this not a big deal. Aftonbladet article makes no mention of an apology.
In Swedish rhetoric, blaming the human element is as saying 'to err is human.' Sony Ericsson is thus hiding from accountability behind an abstract cliche, as though their negligence and their lack of professionalism were an act of God.
Should a global corporation with with an audience of billions accept the responsibility for the message they broadcast? Or do you agree with Sony Ericsson, that just saying 'oops!' is a proper response?
Well, Mr Brusewitz, Take this: 'Down with Sony Ericsson!'
Oops! did I say that?
News of Sweden Links:
Aftonbladet: Det dolda budskapet i Sony Ericssons spel
'Down with Sony Ericsson!'
ReplyDeletehasn't it been sinking since two years ago?
For me it is the same, if they go down only we shall not have them all here in Sweden. It is not meaned to be like that, they come here.
ReplyDeleteJust one more reason not to get a Sony Ericsson handset. Of course those of us who already tried one know better than to waste money on a piece of SE crap.
ReplyDeletedon't take my word on it: In the latest survey (2009), the British Opinion Research asked 2000 mobile phone users if their handset is working. They found that one out of every three Sony Ericsson mobile phones has failed. Now, that's a piece of crap!
The Sony Ericsson failure rate is way worse than that of Samsung and Nokia (who both, if I may add, sell better and more reasonably priced handsets). Slightly ahead of these two and the leader of the pack turned out to be Motorola.
Now you know what to get when you ditch the Sony Ericsson bitch ;)
Now I get why the Sony Ericsson bitches who walk around in Stockholm screaming into their headsets are so loud. Their phones not working they have to resort to old-fashioned screaming across the street.
ReplyDeleteSony plans dumping Ericsson
ReplyDeletehttp://www.thelocal.se/18294/20090318/
Who did not see this coming. Only reason SE sells any phones at all, is SONY Walkman and SONY Cybershot branding. It's a matter of time Sony got fed up sharing the Sony brand profits with a freeloader!!
Not to mention that Sony is tarnishing their prime brands by association with inferior Sony Ericsson brand.
ReplyDelete